For Executives, Founders & High-Achieving Women 30+

You've built the career.
The life everyone envies.
And you still can't look at yourself naked.

If you can run everything but your own body. If you've tried every coach, every plan, every promise. This is for the woman ready to stop the war with her body and finally come home to it.

Apply to Work With Me Sam Slater
Is this you?

This work is built for one kind of woman.

This is for you if

  • You've conquered every area of your life except this one. And you're tired of pretending it doesn't gut you
  • You've spent more on coaches, programs, trainers, and "this is the one" promises than you'd ever admit out loud
  • You can't trust yourself around food after 9pm. You can't trust yourself in a dressing room. You can't trust the woman in the mirror
  • You start Monday strong. Fall off by Thursday. Hate yourself by Sunday. And you've been doing it for years
  • You'd rather cancel the trip than be in the photos
  • You know in your bones the problem isn't another plan. It's the woman you've become while no one was looking
  • You're ready to invest in yourself the way you invest in your career

This is NOT for you if

  • You want a meal plan to follow, another macro split, another 12-week shred
  • You want someone to manage your food and your body for you
  • You're looking for the cheapest version of healing
  • You're not ready to look at why you keep choosing the woman you don't want to be
  • You're not in a financial position to invest five figures in yourself right now. Forcing it would only add shame to the pile
The Pivot

I used to coach women on macros.
Then I watched them gain it all back.
Every. Single. Time.

For years I built stage-ready physiques. Photoshoot bodies. The "wow you look amazing" transformations every fitness coach dreams of.

And then I'd watch the same women, six months later, eating in their cars again. Crying after wedding dress fittings. Avoiding their husbands in the bedroom. Hating the woman they'd just been.

I'd built them bodies they couldn't hold. Because I'd never touched the woman holding them.

The plan was never the problem.
The woman holding the plan was.

Here's the truth no one in this industry wants to say out loud: there is no plan that fixes a woman at war with herself. There is no macro split. No GLP-1. No coach. No protocol. No discipline you haven't already tried.

What you're missing isn't another rule.

It's the woman who doesn't need them.

That's what we build here.

The Method

The Slay Woman Program
Three phases. 24 weeks. One woman walking out the other side.

01

Identity Audit

Weeks 1–4

We name the lies you've been living inside. "I'm just someone who struggles with food." "I always fall off." "This is just who I am at this age." Every one of those stories has kept you stuck. We bring them into the light. You stop being the woman who needs to be fixed.

02

Embodiment

Weeks 5–16

Daily practices that rewire what your body has been told to expect. The food, the training, the sleep, the rituals. Yes. But this time, the body work is downstream of the woman, not the other way around. For the first time in years, you stop fighting yourself.

03

Integration

Weeks 17–24

We bulletproof her so the woman we built doesn't unravel when life gets hard. The work trip. The bad week. The fight with your partner. The holidays. You've quit on every other plan when it got hard. Not this one. This time, she stays.

Choose Your Container

Three ways to work with me.

1:1 · Core

The It Woman

$8,000
24 weeks · Monthly 1:1

For the woman ready to do the work alongside her real life. The full curriculum, with monthly 1:1 partnership.

  • Monthly 1:1 calls with me
  • Voxer access between sessions
  • The full Slay Woman Program curriculum
  • Custom training and nutrition framework
  • Identity work, mindset rewiring, daily practices
Apply for the It Woman
Weekly 1:1 Access

The It Woman Extra

$10,000
24 weeks · Weekly 1:1

For the woman who wants more of me. Weekly 1:1 calls instead of monthly. Faster integration. Deeper transformation.

  • Weekly 1:1 calls (4x more time with me)
  • Priority Voxer access
  • The full Slay Woman Program curriculum
  • Custom training and nutrition framework
  • Identity work, mindset rewiring, daily practices
  • Faster integration timeline
Apply for the Extra
By Application Only

The Intensive

Private
A weekend in your city. 90 days of integration.

A private, in-person container for a select number of women per year. I fly to you. We do in 72 hours what most women take six months to do.

  • I fly to you for a full weekend
  • Total identity immersion
  • Photoshoot or transformation experience
  • 90 days of priority 1:1 follow-up
  • Lifetime Voxer access
  • Strictly limited annually
See if you qualify
Women Who Did the Work

She didn't get a new body.
She became a new woman.

"Working with Sam has been one of the best things I've ever done for myself. Over the past year, she helped me lose 30 pounds and completely change the way I look at nutrition and training. She's so knowledgeable and truly cares about her clients. There were times I struggled, but she always knew how to motivate me and remind me why I started."
Colleen, CA
"I just wanted to say thank you so much for being such an amazing coach. I am so appreciative of you and all that you've done for me. My focus was on mindset and I can say this year was WAY better. Thank you again, I'm so excited to keep kicking ass with you and becoming my best self."
Hailey, WA
Sam Slater
Hi, I'm

Sam Slater.

The secret isn't more dieting and more exercising.

It is deeper than that.

Finally become aligned with how you want to look and feel, with the Slay Woman Program.

Common Questions

The questions every woman asks.

How is this different from every other coaching program I've tried?
Most programs sell you a tighter version of the cage. A new macro split. A new app. A new accountability buddy. But you're not the woman who needs more cage. You're the woman whose cage has been the problem. We rebuild the woman who doesn't need one.
Will you give me a meal plan?
No. I'll teach you to be the kind of woman who doesn't need one. We'll absolutely talk food and training. But you're not getting a printable PDF.
I travel constantly / I'm a CEO / I have kids. Will this work?
Yes. Every woman I work with has a life as full as yours. The point of identity work is that it doesn't require perfect conditions. It requires a different woman.
What's the difference between the 1:1 and the Intensive?
Time and intensity. The It Woman is 24 weeks with monthly 1:1 calls. The It Woman Extra is the same 24 weeks with weekly calls and faster integration. The Intensive is a private, in-person container by application only. We compress months of work into one immersive weekend in your city, then 90 days of priority follow-up.
How does payment work?
All investments are paid securely via credit card. Pay in full at the price listed, or choose a monthly option at a higher rate. This isn't a discount structure. It's a commitment structure. The women who go all in are the women who actually transform. Stretching the investment usually mirrors stretching the commitment. Be a yes or be a no. There's no in-between here.
What if I'm not ready?
Then this isn't for you, and that's okay. Save this page. When you're ready, you'll know.

You're not lazy.
You're not broken.
You're just done being the woman you've been.

Applications take 8 minutes. I personally read every one. I'll tell you the truth either way.

Apply to Work With Me